MARKETING and PUBLIC RELATIONS

"It is a pleasure working with Red Butterfly Media and I recommend them with complete confidence in their ability and professionalism."

It’s no secret that today’s consumer is inundated with information overload. Undoubtedly you’ve felt it, too. From the bombardment of social media and blogs to an overflowing inbox and advertisements everywhere, what’s a business gotta do to cut through this cluttered media landscape and reach customers?

Red Butterfly Media’s answer is simple; strategic integrated marketing, a combined approach in purposeful marketing, advertising and public relations in order to drive results for our clients. We create campaigns that are original, targeted, involve both traditional and modern marketing methodologies, reflect a client’s unique brand and solutions, and that stay on budget.

How do we do it? First, we delve deep into your business to determine your goals, history, audience, challenges and opportunities. Once we have a thorough understanding of your objectives, we go into research mode studying your target audience, industry and competitors. With a comprehensive analysis of all these factors, we’re able to plan and develop an integrated marketing strategy that is as dynamic as it is effective. Next is execution (of the good kind)! Our team is small, so the folks carrying out your campaign are the exact people who created and developed it. And the work doesn’t stop there. Once your campaign is off and running, we’re right there to keep on top of it. We track and analyze each campaign to ensure success, using metrics to gauge how well it’s working and continually making adjustments as necessary to obtain maximum results.

And that’s our strategic integrated marketing answer in a nutshell! Interested in learning more? Contact us for a chat. We’d love to get to know you and your business and for you to learn more about our solutions.

RBM’s suite of marketing services can be implemented collectively or individually, it’s up to you. We realize you may already have a marketing plan in place and are simply looking to bolster your campaign with some social or SEO. That’s totally fine as our services are meant to be flexible and adaptable to your business. We want all small business owners to have a marketing mix that’s the perfect fit for success. Get in touch with us and we’ll talk customization!

Blogging
Blogs are one of the most valuable pieces of social real estate on the web. The beauty of a blog lies in its versatility. In addition to being a great space to tell your story and emphasize your brand, blogs attract the right kind of customers (those interested in your business) to your products and services and help to establish you as an authority in your industry. Best of all, blogs create indexable content which leads to improved ranking in the search engines.

From designing a custom blog page, setting it up for you, even blog writing (should you need it), RBM is here to help launch you into the blogosphere!

Content Marketing and Copywriting
They say content is king. We say quality content is king. Quality content is vital to building a search-optimized website that will generate traffic, links and leads.

Well-written and quality content takes time and research. Our team has experience writing for a variety of industries and a genuine passion for crafting the written word. We work closely with you (because who understand your biz and audience better than you?) to create strategic, optimized content that speaks to your customers.

Red Butterfly Media’s copywriting services include writing for blogs, emails, articles, case studies, website content, social media and press releases.

Press Release Writing and Distribution
Press releases are an essential part of any comprehensive marketing strategy. A few of the many lasting benefits are media attention, credibility, website leads and SEO backlinks. Press releases can seem intimidating, but that’s where we come in. We write powerful releases optimized to garner the attention you want from the media industry and your audience.

Social Media
Today’s web world has over a billion Facebook users, 500 million Twitter fiends and millions of new subscriptions on YouTube per day. With numbers like these, it’s vital that your business cultivate a social presence. Social media is a terrific (and free!) marketing machine through which you can extend the reach of your business, manage your brand online, get to know your buyer personas, enhance customer service and share those cute pics of your company mascot. We’ll evaluate the best networks for your type of business, set up your accounts, consult with you on how to generate engaging social content or create it for you. Let us help you get social, write socially and convert your friends and followers into loyal customers!

  • Blogging
  • Press Release Writing and Distribution
  • Content Marketing and Copywriting
  • Social Media
  • Online Advertising
  • Print Advertising
  • Outdoor and Exhibit Design
  • Direct Marketing
  • Event Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Promotional Products
  • QR Codes